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Process

Defining the requirements

We like to have a good fish around and find out exactly what our clients need from their website.

Initial stage

We adopt a three point process in this initial stage which helps us to discover, plan and clarify:

Discover

Through face to face discussions, documentation, brainstorming and basic storyboarding we capture your requirements and desires. This includes such details as your target audience, branding guidelines and delivery time-scales. We also analyse your industry.

Plan

We work with you to create a project plan covering all phases of the project including testing and implementation, agree communication processes, determine and assign specialist resources for the project and define deliverables.

Clarify

We set high-level goals, prepare a creative brief for internal use and begin the project in earnest.

Designing layouts

  • Following a review of all site goals, the project is handed over to the specially selected team of graphic designers who will develop visual concepts to best suit the end-users.
  • The graphic designers will work to create several versions of the layout and will continue to revise visuals until the design is agreed.
  • Our costings take into account an allowance of up to 2 iterations of the design following initial presentation of design ideas.
  • Once approved, our designers will create and test HTML templates. All our designs take into account issues of accessibility and usability. Our sites are built to the highest web standards and incorporate the latest best practices.
  • We are then either able to fully complete development of the website or deliver the templates to a specialist team (within BT or externally) to integrate into a content management system.
  • We are also able to create style guides, take bespoke photography and generate unique illustrations and animations.

Measuring results

  • In this stage, we will deliver the final site, produce a style guide if requested and create a handoff packet.
  • We will make sure your site launches smoothly.
  • We also offer after launch support.
  • We know that launching a site is just the beginning. We can help you to keep your site fresh and interesting on an on-going basis, either through creative site updates, viral campaigns or page refreshes.