Complete Campaigns

London 2012

The challenge

• The first challenge was to deliver a highly secure intranet / website for the International Olympic Committee's visit to London.
• The visit determined the validity of London's Bid.
• Based on the success of the website, the second challenge was to build support for the London 2012 Olympic Bid among the British Public and internally within BT.
• All activity was focused on 'Backing the Bid' initiatives. The more people that ‘Backed The Bid’ online, the greater the perceived support for the London Olympics.
• Design & Multimedia Studio worked on site at the department of media and sport to offer 24/7 support to the London 2012 team during the announcement.

Solution 1

The IOC website

Design & Multimedia Studio were approached to design, deliver and content manage a highly secure website for the International Olympic Committees (IOC) visit to London. The visit would determine the validity of London as a host city for the 2012 games. Working in conjunction with a content management team in Cardiff, Design & Multimedia Studio produced a fully accessible site to aid delegates from the IOC during their visit. The site could be navigated either via the day-by-day agenda or via the 17 different themes that formed the basis of the bid (ie: transport, marketing, accommodation etc).

As the copy for the site was highly sensitive and confidential, content from the presentations etc was loaded immediately after the actual presentations had taken place. The content management of the site was therefore undertaken on a 24/7 basis for the duration of the visit.

Solution 2

‘40 artists, 40 days’ initiative with Tate Online

Building on the success of the IOC Website, Design & Multimedia Studio put forward the idea of a joint initiative with another of our clients, The Tate Online, to do a 40 day countdown to the final announcement of the host nation.

Design & Multimedia Studio designed and managed the site which encouraged Tate Online visitors to Back The Bid. A new artwork by artists such as Sam Taylor-Wood and Anish Kapoor (many created especially for this initiative) where revealed each day to encourage people to revisit the site. The launch of the site gained national press coverage.

Solution 3

Hurdles Challenge online viral game

Again, to encourage people to Back the Bid, an interactive Hurdling Challenge game was designed, filmed, edited and created by the Design & Multimedia Studio.

Linked from the main London 2012 site and spread by word of mouth, the popular game encouraged users to tap letters on their keyboard to make the hurdler jump. Every person playing the game had a chance to register to Back the Bid.

Solution 4

Educational Collateral

Design & Multimedia Studio designed several 'colouring in' pictures for children to download from the site. We also produced visuals and built the online sports personality quiz.

The benefit

• Contributions made by Design & Multimedia Studio and BT as a whole helped bring the 2012 Olympic Games to London.
• The success of the work also lead to the establishment of a further call-off contract with London 2012 for work in an interim period of transition until LOCOG (London Organising Committee of the Olympic Games) is formed.
• The high profile success of the work within BT has lead to the Design & Multimedia Studio being considered for further external work, including work for the Office of the Deputy Prime Minister.

Client quote

"Going back to our conversations before Easter, you were very keen to add more value to L2012 on the website and I wanted to report back that the Design & Multimedia Studio are more than achieving this goal and have produced some really excellent work for us over the past few weeks."

“They are a great team to work with - always very can do and the work is great - so thank you for your combined support - its proving invaluable and is very much appreciated.”

Cathy Gibbon, Marketing Executive London 2012.