Complete Campaigns
- London 2012
- Security in BT
Other Areas of Work
Security in BT
Based on the idea of the anonymous, asexual, 'red person' from the danger / exit / information signs.
Campaign includes an 8 month strategy.
Each month is 'themed' differently and is accompanied by supporting print / web / video collateral.
The aim is to build awareness of Security in BT and of the phone numbers to call in an emergency.
The secondary aim is to drive traffic to the microsite developed specifically for this campaign & to encourage employees to enter the monthly quiz.